Enotia Australasia was founded in 1998, in the earliest days of the commercial internet in Australia. Back then, most businesses didn’t have websites — and the ones that did had little more than a digital brochure with no way to update it without calling a developer.
We saw the problem and built our own solution: iASP™, a content management system designed from the ground up for Australian businesses. It gave non-technical people the ability to manage their own websites for the first time. Over the next two decades, iASP™ powered hundreds of websites for organisations across every sector — from local councils and community groups to professional services firms and property managers.
For a long time, it was exactly the right tool. But the web kept moving, and so did the tools available to build for it. By 2025, maintaining a proprietary platform was pulling time and energy away from the work that mattered most: building great websites for our clients.
So we made a deliberate decision. We retired iASP™ and rebuilt our practice around the best available tools — the same instinct that led us to build our own CMS in 1998, now applied to a world where exceptional platforms already exist. Today we use Claude by Anthropic as an AI design partner, Webflow for content management, and Cloudflare for global edge hosting.
The tools have changed. The commitment hasn’t. We still build websites the way we always have: with deep technical care, honest advice, and a long-term view of every client relationship.